One day, at the end of my team's daily stand-up meeting, one person said he was cleaning out his garage. He'd found a couple of books that his previous employer gave to all new hires. And that now he would like to get rid of those books to anyone interested.
One of the books was Software Craftsmanship by Pete McBreen.
One of our managers laughed, saying, "Oh, so now you're all going to be craftsmen."
Several other people laughed, too.
After they were done laughing, I said that I thought it was a good book and I recommended reading it.
There was silence.